Free UTM Generator Tool
Create custom tracking URLs with UTM parameters for your marketing campaigns in seconds. Track and measure your campaign performance with precision.
The full website URL (e.g. https://www.example.com)
Marketing medium (e.g. cpc, banner, email)
Used for A/B tests and content-targeted ads
Referrer: (e.g. google, newsletter)
Product, slogan, promo code
Identify paid keywords
What Are UTM Parameters?
UTM parameters are tags added to a URL that help you track the effectiveness of your marketing campaigns across traffic sources and publishing media.
UTM Source (utm_source)
Identifies which site sent the traffic (e.g. google, facebook, newsletter). It is Required.
UTM Medium (utm_medium)
Identifies what type of link was used, such as cost-per-click (CPC), email, or social media post.
UTM Campaign (utm_campaign)
Identifies a specific product promotion or strategic campaign (e.g. product_launch, summer_sale).
UTM Content (utm_content)
Identifies what specifically was clicked to bring the user to the site, such as a specific banner ad or a text link.
UTM Term (utm_term)
Identifies search terms used to reach your page. This is primarily used for Google Ads search campaigns.
UTM Tracking Best Practices
Be Consistent with Naming
Use a standard naming convention for your UTM parameters across all social media. For example, always use 'facebook' instead of switching with 'fb' and 'Facebook'.
Use Lowercase
UTM parameters are case sensitive. Using all lowercase tags ensures your data is not split into different categories in your Analytics.
Avoid Spaces
Use underscores or hyphens instead of spaces in your UTM names (e.g. my_newsletter instead of 'my newsletter').
Keep it Simple
Keep your UTM parameters descriptive but concise. Long URLs can break in some email clients or messaging apps.
Document Your Strategy
Create a document that outlines your UTM naming conventions to ensure consistency across your team and campaigns.